You can also modify the price of products individually, without Price Formula.

Here are the steps to follow.

Go to AppScenic Retailer Dashboard.

Click on View my products, then find the product/s you want to update the price for. 

Next to the price, you'll find a symbol of a pen, click on it.

A pop-up like the one below will appear and here is where you can start to edit the price.

You have the ability to update the price manually both for products with variants and for simple products. 

Keep in mind that if the price is manually edited it will no longer be calculated by the price formula. This means that when the item cost or the shipping cost is changed by the supplier, the price will no longer automatically update. You will need to make sure that the price is still profitable for you. 

If and when you changed your mind and want to change it to Price Formula, just apply the "Default" formula or another Price Formula to the products and it will overwrite the individual pricing.

You might also find this article helpful: How to add a Price Formula